A City-Wide Mental Health Promotional Campaign

Change Your Mind is a city-wide initiative that promotes mental wellness through a balanced design approach. The campaign combines mindful messaging with youthful aesthetics to create cross-generational inspiration. The goal was to create a memorable visual identity that conveys a sense of presence. We used a harmonious blend of bright colors, playful illustrations, and evocative images to effectively communicate the importance of prioritizing mental health and welcome people into a safe space to explore that idea.

Overview

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Project: Social Media Campaign

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Services: Logo, Art Direction, Social Media Curation, Graphic Design

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Package: Campaign

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Timeline: Two Week (80 hours)

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