The Branding Redesign of a Local Nonprofit

Interfaith Community Services, a local nonprofit organization that supports homeless people, needed to revamp their branding. They wanted to create a brand guideline that would standardize their communications at an agency scale.

Our idea was to combine modern and traditional styles to create a visually compelling look that appeals to a wide audience. The visuals are both simple and bold, but use textures and icons to establish trustworthiness and locality. The brand guideline communicates the organization's professionalism and expertise while still maintaining a connection to its mission of helping their community. The result is a clear and concise representation of the nonprofit's mission that can be used agency-wide.

Overview

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Project: Brand Guideline Kit

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Services: Brand Strategy, Graphic Design, Creative Direction

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Package: Campaign

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Timeline: Two Weeks (80 hours)

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